There’s a lot of buzz on the internet about whether the Leadership Team Development (LTD) business is a scam ?. To find out, let us first some insight into what exactly LTD is to get.
LTD was originally known as Winters Marketing, named after its founder, Larry Winters. Larry is an Independent Business Owner (IBO) in the Amway Global opportunity, originally part of the Britt World Wide (BWW) was team. Sponsored by Crown Paul Miller, Larry has achieved great success in Amway, the level of Double Diamond in August 2007. Larry and his top leaders have reached LTD formed as a way to provide training and support IBOs their teams. Amway offers training specific to certain products in the Amway business line for the IBO, but organizations such LTD offer more in-depth knowledge, motivational messages and training.
LTD is composed of the 12 diamond companies actually a part of Larry’s Amway business team, as well as 11 other diamond companies Amway are connected but not part of Larry’s Amway business. PDPs are not required, and a business team is not obliged to join their business with each PDP, including those of their upline
The LTD team provides training to IBOs in these organizations through various means . Books, CDs, DVDs, weekly and quarterly training seminars and special events. In particular, the LTD team focuses on teaching the Quality Invite (QI) marketing system to build their business, which is used to interview potential prospects, as well as facilitate attendance at their weekly education seminars across the country.
The answer to the question “LTD The company is a scam” is a resounding no. LTD The business team provides an educational backbone that has led to proven success for LTD / Amway Global businesses. They provide training materials and events at reasonable prices, and the typical information provided is of good quality.
Where LTD has been a deficiency in the adoption and learning other than the BMI its members marketing strategies. Members are discouraged from learning techniques and strategies for building a successful network marketing business with the exception of those who are taught by their upline. At present, they have set up a web presence, but their attempts to drive traffic to their sites through online marketing strategies is limited.
Typically, an LTD upline teach their downline to a list of names of everyone they know to build, through a kind of memory jogger, the names and numbers in their cell phones, their friends Facebook, etc … The list is where their initial QI prospects come from. Once they through this list are gone, the IBO is then encouraged everyone she meets as a potential QI candidate barista at Starbucks, the postman, the concierge at work, anyone who gets within three feet of the entrepreneur talk. All 23 of the LTD Diamonds have reached that level with this technique. However, this is an approach that would have difficulty in the majority of the population in order to carry out, mainly due to various personality types.